10 Tips to Online Marketing Success
David Chojnacki II
Confused about how to gain truly loyal customers through online marketing? You don’t want to feel like you’re underwater and alone. Here are 10 tips for you to implement today to help you stay afloat and increase your online presence and competitiveness.
1. Personal branding at the user level rolls up to content marketing at the company level.
The more you amplify yourself and your friendships, goals, and products, you will have the people you want to work with, beg for you to work with them! Both sides win, you look great and companies see you and what your goals are, and also you have a great resume for companies to look at and wonder “why not?” hire you.
2. Your best marketing resources are your raving customers.
Why start all over and try to get new customers to buy your products when you have people in your system who have already bought something from you?! People who already bought from you are your best customers. This is lateral targeting, or retargeting.
3. Don’t sell, teach: cold-calling vs inbound marketing.
Cold calling is practically begging people to like your page or buy a product from you. If your product is good and marketed effectively, you won’t need to pay for advertisement or customers. Inbound marketing is bringing customers in by your engaging content, and because of that, your customers/fans will stay.
4. Omni-channel marketing is simply combining your content and audiences to maximize what’s already working.
You want your advertising to be engaging your customer on whatever platform they are on. Omni-channel marketing is not just getting an audience to post to, but engaging them in your content, and then conversion which has them as a returning customer/fan.
5. Old time SEO is dead- focus on pleasing users, not tricking robots.
You’re not going to get anywhere paying for likes and customers, or just trying to get a huge fan base. It’s all about engagement in your company, not numbers. If you want real customers, you need to give them real content and not just buy them out. One satisfied returning customer is better than twenty likes on your page when they will never return.
6. Competitive brand analysis– spying on competitors is easy.
With Facebook, you can search for people who like your rival company, and what else they like; just from the search bar! This helps you understand why they possibly would like the other company rather than yours.
For a more in depth version of this concept, watch Dennis Yu’s Learn 2 Earn Presentation at the LDS Business College.
7. Get your plumbing in place- connect all your profiles to see where your traffic lives.
The definition of plumbing in this sense is that you want every different platform to be connected. You can connect to so many more people if you have the right tools and extensions, and your profiles and advertisements on more than one social media site.
8. HTTPS: if you don’t have it sitewide, you don’t know where folks are coming from.
When you have https everywhere on your site, your site is secure, and a bonus, your site will show up more often in search results. By doing so, you’ll know who is coming from where and how they got onto your site, allowing you to understand where most of your traffic is coming from. You get to capture your own site’s data with site wide https and ssl.
9. Workplace targeting on LinkedIn and Facebook is a PR director’s best friend.
You are in such control with targeting your ads to specific people and Facebook allows you to target companies and people who work there. You’ll get so much engagement from one ad if it is targeted to the right place, and the right people. If the company isn’t doing the right thing, the PR Director will have trouble holding the bad ads and comments about his/her company at bay. Workplace Target to those with the needs of your specific product/service.
10. Data wins arguments–Run simple tests instead of debating.
I can debate all day that more likes makes my company more successful than a great (PTAT) statistic with not even a quarter of as many likes. Why debate about it when you can just look at the data and see which gives my company more success.