Lead Gen Modification 101

Have you ever played Chess? Don’t you love the feeling of gaining checkmate on your opponent? In every game of Chess, checkmate is achievable. It’s just unclear who is going to win the game; you or your opponent. What about your ad targeting? Are you willing to really hone in on your analytics for greater success and lead gen?

Dennis Yu, CTO at blitzmetrics, has created a fool-proof plan to increase lead gen results through what he calls Metrics, Analysis, and Action.

So what’s the secret? Instead of having you read this entire article, I’ll tell you right now, (because I know you’re going to continue reading either way). —  It’s Counterbalance.

What is your instinct on the chessboard when your opponent moves a pawn 2 spaces. React! Counterbalance with your pawn 2 spaces.

Now that you know the secret, let’s start from the beginning.


What are your actual numbers, scores, and results? Create a database where these can be known, and updated with ease. You don’t want to be running around with approximates and then realize that your CPC is lower than you think.


Now’s the time to work the noggin`. With our numbers (metrics), what can we do to significantly make an impact with the least amount of effort? Just because you’re busy, doesn’t mean that you’re productive. How can you get more conversions at lower cost for conversion with the same ad?  Cutting daily spend to get a higher cost per click isn’t a smart move.  In ad modification, there’s always a counterbalance metric you need to be ready for.

Wouldn’t you rather start you business on a firm foundation rather than from scratch? Think about it. Don’t waste your time with paid ads if you’re getting great organic (non-paid) leads and results. Amplify what you have to be successful.


So you’ve made a plan, then get it going! Dennis Yu calls this the Top N.  You can customize a campaign in 15 minutes with the strategy of looking at the top 5 leads, placements, clicks, and ignore everything else. If you know that this one move will be the best for your advancement on the chessboard, don’t worry about any of the other pieces because you are in the best position with your move. Don’t overcomplicate things.

Let’s say that you look at the top 5 selling ads from your list. From there, you see an ad with a .4% CTR (Click Through Rate). Is this a good or bad statistic? You don’t know because you need more information. That’s where the counterbalancing comes in to play. Looking at the board and where the rook is doesn’t really matter if you aren’t also looking where the knight is. So, look at the other metrics. If that same ad has a 24% conversion rate and $13 CPC (Cost per Conversion), then there is a great ad at play.

“That’s the beauty of counter-balancing metrics. There are two sides to every story, and no single metric tells the whole story.”                                                                                                     -Aj Wilcox

With this being your plan, you can work over and over on other campaigns as well with the same MAA–Metrics, Analysis, Action. Continually improve your content with this process making sure to weekly record the information to have great board control on your lead gen.



Now You Can Create Ads Where 75% Of Users See Them, On Smartphones!

Did you know that 75% of Facebook traffic occurs from mobile devices around the world? So wouldn’t you think that mobile ad managing is the same way? Probably not yet because Facebook just launched its Ads Manager app a few months ago- while the Facebook mobile app itself has been around for years.

I’m going to show you how to navigate through the app and gain definite kudos from your clients or for yourself as you easily and mobily manage their/your account.


Upon entering the app and signing in, along with the usual facebook blue, there are help texts along the way.


Let’s create a campaign! I’ll use my friend Dennis Yu’s Page for explanatory purposes.

You can either Boost a Post you’ve made already, reach people near your company’s business address (location targeting), or send people to your  website. Let’s send people to his website.


From here, it’s easy enough to tell that the next step is to choose a picture from his page, or you can take a picture with your smartphone’s camera. Position the picture as desired, and let’s move onto the next step.


Create your ad copy that will intrigue your audience, (next step) to click on the ad.



While creating your ad, The Facebook Ads Manager App also allows you to add a Call-to-Action Button. Choose the button that fits most with your ad.


To help you out, Facebook includes the following about Interests.

“Facebook can help you reach people by looking at their interests, activities, the Pages they have liked and closely related topics. Consider words beyond those that describe your business or brand. For example, a flower shop might choose an interest like “weddings”.

For more examples, we put online marketing, and online advertising.


Be elaborate to get the most out of your targeting, but also certain that the people you target will desire to know more about your ad. Is this ad directed towards both genders? Choose accordingly. Along with the age group. (You don’t want to be advertising alcoholic beverages to underage teenagers!)



You’re Almost done! Now just choose your budget and schedule and you’ve made your first ad!



*If you’re just starting out, Dennis Yu has an amazing concept of Facebook Marketing with gaining results at just $5 a day.

10 Tips to Online Marketing Success

10 Tips to Online Marketing Success

David Chojnacki II



Confused about how to gain truly loyal customers through online marketing? You don’t want to feel like you’re underwater and alone. Here are 10 tips for you to implement today to help you stay afloat and increase your online presence and competitiveness.

1. Personal branding at the user level rolls up to content marketing at the company level.

The more you amplify yourself and your friendships, goals, and products, you will have the people you want to work with, beg for you to work with them! Both sides win, you look great and companies see you and what your goals are, and also you have a great resume for companies to look at and wonder “why not?” hire you.


2. Your best marketing resources are your raving customers.

Why start all over and try to get new customers to buy your products when you have people in your system who have already bought something from you?! People who already bought from you are your best customers. This is lateral targeting, or retargeting.


3. Don’t sell, teach: cold-calling vs inbound marketing.

Cold calling is practically begging people to like your page or buy a product from you. If your product is good and marketed effectively, you won’t need to pay for advertisement or customers.                           Inbound marketing is bringing customers in by your engaging content, and because of that, your customers/fans will stay.


4. Omni-channel marketing is simply combining your content and audiences to maximize what’s already working.

You want your advertising to be engaging your customer on whatever platform they are on. Omni-channel marketing is not just getting an audience to post to, but engaging them in your content, and then conversion which has them as a returning customer/fan.


5. Old time SEO is dead- focus on pleasing users, not tricking robots.

You’re not going to get anywhere paying for likes and customers, or just trying to get a huge fan base. It’s all about engagement in your company, not numbers. If you want real customers, you need to give them real content and not just buy them out. One satisfied returning customer is better than twenty likes on your page when they will never return.


6. Competitive brand analysis– spying on competitors is easy.

With Facebook, you can search for people who like your rival company, and what else they like; just from the search bar! This helps you understand why they possibly would like the other company rather than yours.

For a more in depth version of this concept, watch Dennis Yu’s  Learn 2 Earn Presentation at the LDS Business College.

7. Get your plumbing in place- connect all your profiles to see where your traffic lives.

The definition of plumbing in this sense is that you want every different platform to be connected. You can connect to so many more people if you have the right tools and extensions, and your profiles and advertisements on more than one social media site.


8. HTTPS: if you don’t have it sitewide, you don’t know where folks are coming from.

When you have https everywhere on your site, your site is secure, and a bonus, your site will show up more often in search results. By doing so, you’ll know who is coming from where and how they got onto your site, allowing you to understand where most of your traffic is coming from.  You get to capture your own site’s data with site wide https and ssl.


9. Workplace targeting on LinkedIn and Facebook is a PR director’s best friend.

You are in such control with targeting your ads to specific people and Facebook allows you to target companies and people who work there. You’ll get so much engagement from one ad if it is targeted to the right place, and the right people. If the company isn’t doing the right thing, the PR Director will have trouble holding the bad ads and comments about his/her company at bay. Workplace Target to those with the needs of your specific product/service.


Data vs Man

10. Data wins arguments–Run simple tests instead of debating.

I can debate all day that more likes makes my company                    more successful than a great (PTAT) statistic with not even a quarter of as many likes. Why debate about it when you can just look at the data and see which gives my company more success.